BEST VALUE
OPTION 01
Full-year marketing + visual identity.
12 months marketing + visual identity
DEC–MAYJUN–NOV · SUPPORTED
Dec–May · Tier 3 marketing
Jun–Nov · Tier 2 marketing
Visual identity
Website · revisit next year
Total engagement value$229K
Sponsorship credit−$20K
Cash investment$209K
+$34K above annual budget
THE TRADEOFFRequires $34K above budget, but keeps your team for all 12 months — and the new visual identity for an incremental $5K.